I think we have moved past the “social media is a waste of time” conversation. Most everyone and their mother (and in my wife’s case, her grandmother) is on Facebook by this point. Twitter continues to grow and has become the first place many go for “Breaking News.” But social media is much more than sharing photos, check-ins and connecting with old high school friends.
Obviously social media sites like Facebook and Twitter allow you to share information with large groups of friends and followers, respectively. You continue the social interaction using comments and likes, as well as retweets and replies. But how else can you make this work for you. What good is social media other than giving you something to do while waiting at the doctor’s office?